Demand Generation Manager

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Automata is building a world class company and disrupting the automation industry with Eva, the first low cost high functioning Industrial Automation Robot. 

We’re changing perceptions that robotic technology is expensive and complex and we’re redefining what it is to ‘work’ by empowering people to automate physical work.

We have lots of happy customers, a rapidly growing partner ecosystem and huge growth plans. 

To help scale our growth in new and existing markets Automata is looking for an experienced Demand Generation Manager to develop, implement, track and optimize marketing campaigns across our digital channels. 

Ours is a fast paced, dynamic environment filled with new challenges and possibilities. To succeed in this role you will have a data driven, growth hacking mentality. You love to innovate and test different marketing activities whilst continually using insight to help drive improved results.

Why this role is important to Automata 

This role sits within Marketing and the wider Commercial team and contributes to revenue generated from both new and existing customers by developing effective campaigns and initiatives spanning SEO, paid search, email and social media.

About the role 

You will be responsible for planning and executing digital marketing campaigns and initiatives (including website, SEO, email, paid advertising and social media) and measuring and reporting on the performance of those campaigns. 

  • Plan and execute digital marketing activity, including SEO, paid advertising, email, nurture campaigns and social media
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimise spend and performance based on the insights
  • Propose and implement new and creative growth strategies based on data and insights
  • Plan, execute, and measure website conversion experiments and conversion tests
  • Collaborate with colleagues (eg our designer and content manager) to create landing pages and optimise user experience and conversion
  • Utilise analytics and data to understand and optimise end-to-end customer experience across multiple channels touch points through the funnel
  • Collaborate with our agency and vendor partners (eg SEO, paid search, Hubspot)
  • Evaluate emerging marketing technologies and provide thought leadership and perspective for adoption where appropriate
  • Work closely with other departments to build cross-functional cohesion and lead cross-departmental initiatives.

What it takes

  • 5+ years experience in demand generation / digital marketing in B2B
  • Demonstrable experience leading and managing successful campaigns and initiatives spanning SEO, paid search, email and social media
  • Experience in building and optimising landing pages and user funnels
  • Experience with A/B testing and multivariate experiments
  • Good working knowledge of website analytics tools 
  • Experience working with Hubspot (with Hubspot training/certification a bonus)
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

We’re interested in hearing from commercially minded digital marketers with the ability to develop and adapt strategies based on data coupled with a high degree of empathy for our customers. If this sounds like you and you’re looking for your next big challenge in a fast growing start-up, we would love to hear from you.

Unfortunately we are not able to offer sponsorship for candidates outside the EU for this role.

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15 Windsor St
N1 London Directions +44 (0)20 3603 4590 View page

Work on your terms

Our team benefits have been designed to reflect and support the transparency and autonomy that is core to Automata's culture. 

As we continue to grow and learn we expect our benefits to do the same. We welcome all suggestions from the team on how we can best provide a meaningful package that has a positive impact on their lives. 

  • Learning & Development 🎓

    We each get £1000 per year to spend on our personal growth, learning and development.

  • Unlimited holiday 🏖️

    Taking holiday should be a joy, not a source of anxiety.

  • Flexible working 🤹

    We know that a ‘one size fits all’ working week is unrealistic for a growing team. As much as we can we want to help you balance your work and home life.

  • Employee referrals 💰

    There's plenty of HR data around the benefits of hiring referrals, but the important thing for you to know is that if we hire someone you refer you get to work with a valued colleague or friend and you receive a £1000 referral fee.

Founding Values

From the beginning of the company, Automata's founders upheld a few key principles. Today they remain essential to the company's culture:

  • Be guided by how things should be, not what they need to be: we think from first principles
  • Have as wide an impact on as many people as possible: we solve large scale problems
  • Create things that are almost too good to be true: we push the belief envelope
  • Means are just as important as the end: we love a good intellectual challenge
  • Our work should speak louder than us: we speak less, do more

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