Automate, automate, automate. We’re an automation company and hate doing things manually. We automate anything that can be automated, increasing process reliability, development & deployment velocity and quality.
We help each other. We share risks and improve the product collaboratively to deliver value to our customers.
Keep it simple. We avoid unnecessarily complicated code. We use off-the-shelf tools, technologies and libraries instead of writing it all ourselves. We prefer frequent, smaller releases over fewer, larger ones.
Just decide already. Done is better than perfect. We make decisions based on imperfect information and believe that making the wrong decision is better than making no decision at all.
Measure what you make. We live and breathe data. We instrument our code to track how it performs. We automate our testing so we know it works. We measure how our product behaves in the hands of our customers and use that data to inform what we do next.
Nothing Is sacred. We regularly reflect on our product and our ways of working. Using our learnings we change our approach to delivery and our product.