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Design

Platform Design

What we own

User-friendly interfaces for our hardware

Why it matters

We make interacting with our systems feel effortless. We turn complex automation into a seamless experience, bringing scientists’ visions to life.

Marketing Design

What we own:

The visuals and stories that make our brand pop.

Why it matters

We create the eye-catching stuff that sparks curiosity and connects us with the world. Without us, Automata’s brand would be all work and no play.

Hardware Design

What we own

Crafting the hardware that makes Automata, well, Automata.

Why it matters

We lead the charge on all things hardware, ensuring everything is insight-driven, precision-engineered, and downright beautiful. It’s not just about meeting user needs—it’s about creating hardware that screams “Automata” and delivers quality every time.

Back to Product, Engineering & Design

Automatoes on film

The best 1 minute with

Seriously it's the best one we've done

1 minute with Dan

Learn the Turkish word for your fave animals

Q&A with Head of Design, Pantea

  • We are an evidence-based, multi-disciplinary design team who drive clarity for our product and user experiences via a deeply integrated, user feedback driven, prototype-test-build design approach.

  • We are cultivating a multidisciplinary design function of complementary expertise ranging across visual, digital, industrial and ethnographic capabilities to drive optimal, unimagined solutions for scientists in labs worldwide. We achieve this through deep partnerships with our counterparts in product, design and customer-facing functions by helping them make sense of complex user needs and delivering unexpected yet highly intuitive experiences.

  • Simplifying the life science experimentation process by putting scientists at the very heart of all that we do.

About Automata

Automata are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Discrimination of any kind based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status is unacceptable to us.

Founded in 2015
Co-workers ~150

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